Traffic from organic search refers to the visitors who land on a website as a result of unpaid or natural search engine results. This type of traffic is highly valuable as it is driven by users actively searching for specific keywords or phrases related to the content or products/services offered by the website.Organic search traffic is considered to be of high quality as it is typically more targeted and relevant than traffic from other sources. This is because users are actively seeking out information or solutions that the website can provide, making them more likely to engage with the content and convert into customers.In order to increase organic search traffic, website owners must focus on optimizing their content for search engines through techniques such as keyword research, on-page SEO, and link building. By creating high-quality, relevant content that is easily discoverable by search engines, websites can improve their visibility in search results and attract more organic traffic.Overall, traffic from organic search is a crucial component of a successful digital marketing strategy, as it can drive targeted, high-converting traffic to a website without the need for paid advertising. By focusing on optimizing for organic search, website owners can increase their visibility, attract more visitors, and ultimately grow their online presence and revenue.
