The CX Lab
#004

Transforming customer journeys with video and AI

Discover how AI and video can revolutionize ecommerce by creating tailored customer journeys that lead to higher conversions. Explore strategies for personalization, integrating shoppable videos, and leveraging AI to understand customer behavior and preferences. Learn how to build trust, avoid common pitfalls, and measure the success of personalized strategies. Dive into the future of AI and video in crafting engaging and seamless customer experiences.

ABOUT THE GUESTS
ABOUT THE CX LAB
Yael Kochman

Chief Marketing Officer

buywith

Yael Kochman, CMO at buywith, the leading video commerce platform, where she helps brands transform static e-com sites into live video commerce machines. Yael Kochman is a passionate entrepreneur and team leader with 15+ years of experience in business management, business development and operations, from both startups and multinational corporations. Yael was selected as a Top Retail Expert by Rethink Retail and 1 of 50 retail voices by the US National Retail Federation. Yael co-founded Re:Tech - a retail tech innovation hub, where she has worked with clients such as ASOS, M&S, eBay and others to accelerate innovation.

The CX Lab, hosted by Zowie, delves into the transformative role of AI in customer experience. Each episode explores cutting-edge strategies and real-world applications of AI, featuring expert insights and practical tips for enhancing every aspect of the customer journey. Tune in to discover how AI can revolutionize your customer experience and increase revenue.

MORE EPISODES
Proactive retention strategies for high-growth SaaS companies
31 minutes
Service as strategy - turning conversations into competitive edge
Crafting unforgettable Customer Experiences with AI and human agents
17 minutes